Chandra V - Female UTI awareness

About the Campaign

We are looking for passionate female content creators, wellness influencers, Ayurveda enthusiasts and healthcare creators to collaborate with KEITHEORY for our upcoming Chandra-V campaign. Our campaign focuses on raising awareness about women’s urinary health, recurrent urinary symptoms, responsible antibiotic use and the traditional Ayurvedic approach to wellness. What is this collaboration about? We want to introduce our Ayurvedic formulation, KEITHEORY CHANDRA-V, through engaging and informative Instagram content. Collaboration Details: * Barter collaboration (complimentary product). * 1 dedicated Instagram Reel. * 2–3 Instagram Stories. * Product and brand tagging. * Website link integration. What we are looking for: * Female creators. * Health and wellness influencers. * Ayurveda and lifestyle creators. * Micro and nano influencers with an engaged audience. Interested creators can DM us with their Instagram profile, audience insights and collaboration details. Let’s create meaningful conversations around women’s health while discovering Ayurveda. KEITHEORY

Key Objectives

1. Boost Product Sales: Increase Chandra-V purchases through creator-led product promotion and audience recommendations. 2. Drive Website Traffic: Direct potential customers to the KEITHEORY website and Chandra-V product page to encourage product exploration and purchases. 3. Increase Brand Awareness: Introduce KEITHEORY to new audiences interested in Ayurveda, women's health and wellness. 4. Grow Instagram Followers: Convert creator audiences into followers of the official KEITHEORY Instagram account. 5. Educate the Audience: Create awareness about recurrent urinary symptoms in women, responsible antibiotic use and antimicrobial resistance. 6. Build Product Trust: Communicate Chandra-V's formulation, ingredients, Ayurvedic rationale and approved benefits through authentic creator content. 7. Generate User-Generated Content: Build a collection of creator Reels, Stories and product experiences for future organic marketing and promotional activities. 8. Measure Marketing Performance: Track website visits, follower growth, discount-code usage, conversions and sales generated by individual creators.

Content Requirements

Awareness – Antibiotic Resistance Why unnecessary antibiotic use is concerning. How antimicrobial resistance develops. Why self-medication should be avoided. Importance of proper diagnosis and treatment. Product Introduction Reel – Chandra-V Introduce KEITHEORY. Show original Chandra-V packaging. Explain ingredients and formulation. Communicate approved product benefits. Direct viewers to the website.

Special Instructions

1. Content must be original, engaging and created specifically for the KEITHEORY CHANDRA-V campaign. 2. Focus on women’s urinary health, recurrent urinary symptoms, responsible antibiotic use and the Ayurvedic approach to urinary wellness. 3. Clearly showcase the original KEITHEORY CHANDRA-V packaging. Do not modify the product name, logo or packaging design. 4. Explain the product’s ingredients, formulation and approved benefits accurately. Do not make unsupported medical claims or promise UTI prevention or cure. 5. Do not portray Chandra-V as a replacement for prescribed antibiotics or medical treatment. 6. All Reels must be in vertical 9:16 format, preferably 30–60 seconds long, with clear audio and good lighting. 7. Tag the official @KEITHEORY Instagram account and include the official website link in Stories. 8. Include a clear CTA encouraging viewers to explore Chandra-V on the KEITHEORY website and follow our Instagram page. 9. Submit the content for brand review before publishing. Agree on posting dates and content usage rights in advance. 10. Share the published Reel link and performance insights (reach, views, engagement and link clicks) with the KEITHEORY team. 11. Maintain a professional, educational and trustworthy tone consistent with KEITHEORY’s brand identity.