TickTime Journal

#1 SaaS Influencer Marketing Platform

Join the world's #1 SaaS platform for influencer marketing. The best choice for any business looking for high-ROI paid or barter collaborations.

Growth Strategy6 min read·Apr 2, 2024

How Influencer Marketing Drives Organic Growth

Brands that invest in influencer partnerships consistently outperform those that don't. Here's why — and how to do it right.

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Creating Your First Campaign on TickTime
For Brands8 min

Creating Your First Campaign on TickTime

A practical walkthrough for brands — from setting up your brief to getting your first influencer application in under 24 hours.

Mar 18, 2024
Build an Influencer Profile That Gets You Hired
For Influencers5 min

Build an Influencer Profile That Gets You Hired

What brands actually look at when shortlisting creators — and how to make sure your profile says the right things.

Mar 5, 2024
The Right Way to Measure Influencer Campaign ROI
For Brands7 min

The Right Way to Measure Influencer Campaign ROI

Vanity metrics are easy to produce and easy to fake. Here's what to actually track — and how TickTime makes it easier.

Feb 20, 2024
Micro vs Macro Influencers: Which One Should You Work With?
For Brands7 min

Micro vs Macro Influencers: Which One Should You Work With?

Follower count alone doesn't determine campaign success. Here's the honest breakdown of what each tier can and can't do for your brand.

Feb 10, 2024
How to Write a Campaign Brief That Influencers Actually Read
For Brands6 min

How to Write a Campaign Brief That Influencers Actually Read

Most brands write briefs that are either too vague or too controlling. Here's the format that gets results.

Jan 28, 2024
UGC vs Sponsored Posts: What's the Difference and Which One Works Better?
Growth Strategy6 min

UGC vs Sponsored Posts: What's the Difference and Which One Works Better?

User-generated content and sponsored posts look similar on the surface but serve completely different functions. Understanding the difference could change your entire content strategy.

Jan 15, 2024
How to Spot Fake Followers and Influencer Fraud Before You Pay
For Brands8 min

How to Spot Fake Followers and Influencer Fraud Before You Pay

Influencer fraud costs brands billions annually. Here are the red flags and verification methods that protect your budget.

Jan 5, 2024
Influencer Marketing for D2C Brands: A Complete Playbook
Growth Strategy10 min

Influencer Marketing for D2C Brands: A Complete Playbook

Direct-to-consumer brands have a structural advantage in influencer marketing. Here's how to use it.

Dec 20, 2023
Instagram vs YouTube for Influencer Marketing: Which Platform Should You Choose?
Growth Strategy8 min

Instagram vs YouTube for Influencer Marketing: Which Platform Should You Choose?

Platform choice isn't just about audience size. Here's how the two biggest influencer platforms compare on every metric that actually matters.

Dec 10, 2023