New brand launch hype campaign

About the Campaign

Kamfool is reimagining a traditional household essential with a fresh, fun and contemporary identity. Through this influencer campaign, we need cool creators who matches our vibe and we aim to introduce Kamfool to a wider digital audience, create curiosity around the brand and make people stop scrolling, take notice and talk about it.

Key Objectives

To build buzz, curiosity and hype around Kamfool as a new-age, Gen-Z-first camphor brand. The objective is to create strong digital awareness, spark conversations and position Kamfool as the next exciting lifestyle brand people want to discover, try and talk about.

Content Requirements

We’re looking for short, fun and engaging content that aligns with your content style and audience. The idea is to create something fresh, relatable and scroll-stopping that sparks curiosity around Kamfool. The content will be published as a Collab Reel on your Instagram profile, and we’ll require the high-resolution media along with ad rights for promotional usage across platforms like Meta and Google.