Softdots Everyday Comfort – UGC Creator Campaign

About the Campaign

Softdots is an Indian intimate-wear brand focused on everyday comfort, fit and confidence. We are looking for female fashion/lifestyle creators to create authentic, natural content featuring our full-coverage non-padded bra / bra combo. The content should feel relatable and creator-led rather than like a traditional advertisement.

Key Objectives

Generate authentic UGC, build brand awareness and drive qualified traffic and sales to the Softdots website. High-performing creator content may also be considered for paid social advertising with prior approval.

Content Requirements

1 Instagram Reel (20–40 seconds) + 2 Instagram Stories. Reel should show the product naturally and communicate comfort, full coverage, everyday wear and fit. Content should use the creator's own voice/style and should not feel overly scripted. Include a clear CTA to visit/shop Softdots. Product and brand name Softdots should be clearly visible or mentioned.

Special Instructions

Creator must share the draft before posting. Do not make medical, body-shaming or exaggerated product claims. Product colour, construction and fit should be represented accurately. Brand may repost approved content organically on Softdots social channels and website. Paid-ad usage will only be done with creator approval/usage-rights confirmation.