THE KANIKA Saree Creator Collaboration

About the Campaign

ABOUT THE BRAND: THE KANIKA is an Indian saree brand dedicated to elegant, timeless, and premium ethnic wear. We aim to celebrate traditional Indian craftsmanship through refined designs and effortless elegance. COLLABORATION OPPORTUNITY: We are inviting Nano, Micro, and Macro fashion and lifestyle creators to collaborate with THE KANIKA through product-based barter partnerships. COLLABORATION TERMS: Selected creators will receive a saree from THE KANIKA in exchange for creating and publishing the agreed content. No monetary compensation is included unless separately agreed upon in writing. CONTENT DELIVERABLES: Creators are required to produce one high-quality Instagram Reel featuring the saree, showcasing its design, fabric, and overall look in an engaging and authentic manner. POSTING REQUIREMENTS: The Reel must be published on the creator's Instagram profile, with THE KANIKA's official Instagram account tagged. Creators are also requested to invite THE KANIKA as a collaborator, where mutually agreed and technically available. PAID ADVERTISING RIGHTS: Creators must provide explicit written consent before THE KANIKA uses their content for paid advertising on Instagram or Facebook. Where required, creators must also authorize the relevant Meta partnership advertising permissions. Advertising usage, duration, platforms, and other applicable terms must be mutually agreed upon in writing. CONTENT QUALITY: Content should feature clear visuals, good lighting, and an elegant presentation that aligns with THE KANIKA's premium brand identity. CREATOR ELIGIBILITY: We welcome fashion, saree, and ethnic-wear creators with an engaged audience who are interested in product-based collaborations and are comfortable with the deliverables and advertising terms outlined above. APPLICATION REQUIREMENT: Please apply only if you agree to the collaboration deliverables and are willing to discuss and confirm the applicable content usage and advertising rights in writing.

Key Objectives

Increase brand awareness, showcase THE KANIKA sarees through authentic creator content, drive traffic to thekanika.in, and generate potential sales through Instagram Reels and Meta partnership ads

Content Requirements

Create and publish one high-quality Instagram Reel featuring THE KANIKA saree.

Special Instructions

This is a product-based barter collaboration. The selected creator will receive one saree in exchange for one Instagram Reel. No cash payment is included. THE KANIKA must be tagged in the Reel, and the official Instagram account should be invited as a collaborator. Any paid advertising rights, content usage duration, and Meta partnership ad permissions must be agreed upon separately in writing before use.