Reel to Real decoder

About the Campaign

Tattvalogy is India's first DIY beauty destination: pure ingredients sourced from their origin, expert-vetted recipes, and 120+ products for making your own skincare and haircare at home. We're promoting Reel to Real, an AI-powered tool on tattvalogy.com. Paste the link of any DIY beauty reel from Instagram, and in about 30 seconds it decodes the recipe. It explains every ingredient, shows what's already in your kitchen, flags anything best skipped and swaps in something safer, then puts the ingredients in a trial box ready to order. The box comes with the full recipe, the method, and a one-on-one WhatsApp session with our expert. We're looking for beauty, skincare, haircare and lifestyle creators to show their followers how it works. Pick a DIY reel you've saved, decode it on camera, react to the result, then unbox and make the recipe. Real reels, real results, your own voice. Hinglish welcome. Every post must have #ad or #collab in the first two lines of the caption, tag @tattvalogy, and send followers to the Reel to Real page using the link we share.

Key Objectives

1. Awareness: introduce Reel to Real to DIY beauty lovers as the easiest way to turn a saved Instagram reel into a recipe they can actually make. 2. Traffic: send followers to the Reel to Real page on tattvalogy.com to decode their own saved reels. 3. Trial: turn decodes into trial box orders, so people try natural DIY recipes in small sizes before committing. 4. Trust: show that the tool is AI-powered and backed by Tattvalogy's experts, flagging what to skip and suggesting safer swaps. 5. Content: build a library of real, creator-made videos (decoding, unboxing, making) that Tattvalogy can reshare.

Content Requirements

DELIVERABLES - ONE Instagram Reel, 30 to 60 seconds, posted as a Collab with @tattvalogyin - TWO Instagram Stories, with a link sticker to the Reel to Real page CONTENT TYPE A real, first-person video of you using Reel to Real. Pick a DIY beauty reel you'd genuinely want to try, decode it on tattvalogy.com, then unbox your trial box and make the recipe. Formats that work well: - "My saved folder, decoded": scroll your saved DIY reels, pick one, decode it, make it - "Viral recipe, checked": decode a popular DIY reel and show what it flags to skip and the safer swap - "Me vs the AI": guess a reel's ingredients yourself, then let the AI decode it and compare - "Reel vs real": the original reel next to you making it from the box MUST-SHOW MOMENTS 1. A hook in the first 3 seconds (your saved folder, a viral recipe, or a question) 2. Pasting the reel link and the result loading on screen, clearly readable 3. One moment from the result that surprised you: a crossed-out ingredient and its safer swap, an ingredient already in your kitchen, or the score 4. Unboxing: the four products and the recipe card 5. A quick patch test, then making and applying the recipe 6. A call to action: "Decode your own saved reel, link in bio" STYLE - Like a friend who knows ingredients: warm, curious, a little playful. Not a lab coat, not an ad. - Your own words and your own voice. Hindi, English or Hinglish, whatever your audience knows you for. - Real reel, real result, real reaction. Don't stage or script the outcome. - Vertical 9:16, good natural light, clear audio. Screen recordings must be readable. - Subtitles or on-screen text recommended. KEY MESSAGES (land at least three) - Paste any DIY reel link and AI decodes the recipe in about 30 seconds - AI-powered, backed by Tattvalogy's experts - It flags what to skip and swaps in something safer - The ingredients come in a trial box: try before you commit - The box comes with the full recipe, method and a WhatsApp session with an expert CAMPAIGN LINES YOU CAN USE - "Saved, not made? Ab nahi." - "Reel se real tak, bas ek link." - "Pehle pucho, phir lagao." - "Viral hai, matlab safe hai? Zaroori nahi." - "Your saved reels, decoded by AI. Backed by experts." CAPTION - Line 1 must start with #ad or #collab (required by ASCI). - Tag @tattvalogyin and mention "Reel to Real". - Turn on Instagram's "Paid partnership" label. - End with a call to action and the link (in bio or in Stories). - On video, show "Ad" on screen too: for at least 2 seconds on videos up to 15 seconds, and for a third of the length on longer videos. HASHTAGS (use 5 to 8 after the disclosure) #ReelToReal #Tattvalogy #WhereYouAreTheFormulator #DIYSkincare #DIYHaircare #DIYBeauty #NaturalSkincare #GharelooNuskhe #SavedNotMade #PehlePuchoPhirLagao #AIBeauty PLEASE DON'T - Promise results ("clears acne", "stops hair fall", "glow in 7 days") or say "cures" - Say "100% safe" or "works for everyone" - Name the AI tools behind it or explain how the score works - Call another creator's recipe wrong or dangerous. Credit or blur their