Skin Loving Lipstick – Real Shades on Real Indian Skin

About the Campaign

Key Objectives

Drive awareness and first purchases for BLUSHÈ, a premium clean beauty brand ("makeup that cares"), by getting creators to show our Skin Loving Lipstick on real Indian skin tones in honest, non-scripted Reels. Primary goal: traffic and orders on our website. Secondary goal: authentic UGC we can reuse on @houseofblushe and in ads (with usage rights).

Content Requirements

Reel (required) - Length: 20-45 seconds, vertical 9:16, shot in good natural light - Show the lipstick on your lips in the first 3 seconds - Include at least one clear swatch (on hand or lips) and a close-up of the finish - Give an honest wear test: how it feels, how it looks after a few hours, and whether it transfers or dries out - Mention that the shade range is made for Indian skin tones, and say which shade(s) you tried - Say "BLUSHÈ" clearly in the voiceover or on-screen text - Use light or no filters, so the colour shows true to life Stories (2-3) - Tag @houseofblushe - Add our website link sticker and your discount code - Show unboxing or first impressions, and one story about your final verdict Post details - Tag @houseofblushe and send a collab invite - Use #BLUSHÈ and #SkinLovingLipstick in the caption - Mention the discount code in the caption (if included in this campaign) - Disclose the partnership with #ad or #gifted, or with Instagram's paid partnership label Approval and timing - Send your draft for approval before posting - Allow 24-48 hours for feedback, with one round of edits included - Post within [10] days of receiving your products - Keep the Reel live for at least 30 days Usage rights - BLUSHÈ may reuse your content on @houseofblushe and in Meta ads for 30 days. Raw footage should be shared on request.

Special Instructions

Choosing your shades - Once approved, send us your top 2-3 shades from the 10 available, plus your skin tone and undertone, so we can suggest the best match - If you're unsure, tell us and we'll recommend shades for you - We can only ship shades from our current range, and we'll confirm availability before dispatch Shipping - Products ship free within India - Please share your full address, pincode and phone number in the application - We'll send tracking details once your parcel is dispatched - If your parcel is damaged or delayed, message us within 48 hours so we can fix it quickly Your discount code - If your campaign includes a code, we'll send you a unique code to share with your audience - Share it in your Stories and caption only. Please don't post it on coupon sites Content tips - Film in daylight near a window for the truest colour - Show your natural lips first, then the lipstick, so viewers can see the real shade - Share your honest opinion, including anything you'd improve. We value trust over perfection Approval and communication - Send drafts to 9019600356 before posting - Please reply to messages within 48 hours so the timeline stays on track - Don't post until you receive our approval - Tell us right away if you need more time Payment (if applicable) - Paid creators are paid within [7-10] days after the Reel goes live and is verified - We'll need an invoice or your payment details after posting Other - Please use the products yourself before posting. Don't resell or pass them on - Contact: WhatsApp number 9632050206